## Digital Media
& Sports Marketing

## Digital Media & Sports Marketing

- Duration: 6 Months
- Intake: 60 Seats

## Master the Digital Game Behind the World’s Biggest Sports Brands

Learn how to market athletes, teams, and events in today’s fast-paced digital landscape.

KT School of Sports Science (KTSSS) proudly presents the Digital Media & Sports Marketing Program, a specialized certification for individuals who want to blend their passion for sports with skills in content, branding, and digital outreach. As sports consumption shifts online, the demand for professionals who understand both the game and the media is rapidly growing.

From running campaigns for leagues to managing athlete social media and building sponsorship value, this program gives you the tools to thrive in the ever-evolving sports marketing ecosystem.

## Bridge the Gap Between Sports, Media, and Marketing Strategy

This course integrates the fundamentals of sports branding with hands-on learning in digital tools, content creation, analytics, and fan engagement strategies—preparing you for the real-world dynamics of sports promotion and communication.

## Craft, Promote, and Grow Sports Brands in the Digital Age

Learn how to create content, build brands, engage fans, and measure impact across digital platforms.

## Key Modules Include:

- Fundamentals of Sports Marketing
- Digital Content Creation for Sports Brands
- Social Media Strategy & Management
- Influencer Marketing & Athlete Branding
- Sponsorship Activation & ROI Measurement
- SEO, SEM, and Sports Campaign Analytics
- Sports Public Relations & Media Handling
- OTT Platforms & Sports Broadcasting Trends
- Fan Engagement & Community Management
- Tools: Canva, Meta Ads, Google Analytics, Mailchimp

## Step Into the Fastest-Growing Career Stream in Sports

- Educational Qualification: Minimum 12th pass (preferred: media/marketing background)
- Admission Process: Application + Portfolio Review / Interview
- Total Intake: 50 Seats

## Why Study at KT School of Sports Science?

## India’s Leading Program in Sports-Focused Digital Marketing

KTSSS blends sports education with cutting-edge marketing know-how, delivered by faculty from both media and sports domains.

- Hands-on training with digital tools & live campaign projects
- Guest lectures from sports marketers, media heads, and influencers
- Case studies on IPL, ISL, Olympic campaigns, and more
- Access to in-house digital lab for real-time content creation
- Collaborations with sports media firms, PR agencies, and startups
- Portfolio development and mentorship for freelance & agency careers

## Career Pathways

## Enter the World of Sports as a Digital Brand Builder

Graduates of this program can pursue exciting roles in sports media, marketing, and digital content creation.

- Social Media Manager – Sports Teams or Leagues
- Digital Marketing Executive – Sports Brands
- Athlete Brand Manager / PR Specialist
- Sponsorship & Activation Executive
- Content Strategist / Copywriter – Sports Media
- Sports Influencer Marketing Coordinator
- Fan Engagement Manager
- Freelance Sports Marketer or Agency Founder

## Who Should Apply?

## For Creatives, Communicators, and Marketers Who Love Sports

- Graduates in media, marketing, or communication
- Sports enthusiasts with an interest in digital trends
- Working professionals in PR, advertising, or content creation
- Athletes and managers looking to build digital branding skills
- Entrepreneurs wanting to promote sports ventures online

## Shape the Narrative of Sports in the Digital Era

Whether it’s a viral campaign, a sponsorship activation, or a matchday reel, digital storytelling is the new stadium. Join this course and become a pro at marketing sports to the world.

Apply Now – Build the Future of Sports Through Media & Marketing